We, in the business of video production keep facing criticism that corporate videos are usually dull and boring. And most of the video production companies believe that corporate videos are tend to be informative and to present facts. Well, this is what makes a corporate video uninteresting. Turn your dull corporate videos into engaging ones to have a great impact on the people on the other side of the screen.
Free your mind: I agree, there is standard format for making a corporate video but never cage your mind within that standard framework. Start thinking afresh on every project you decide to do. Break preconceptions, you will come out with something distinctive.
Diverse ideas: You got an idea, yeah! Write it on a paper, forget it and start thinking about a new one. By doing this you will have number of ideas, completely different from each other to build a suitable strategy for the video. By brainstorming and analyzing each idea you can go with best one you have on the list.
Change in 30 seconds: If your corporate video is lengthy for example between 5 to 15 minutes then it is very important to change the pace, rhythm, music and content of the video after every 30 seconds to maintain the interest of the viewer. These flips will definitely make viewers stay curious till the end.
Value lows: Many times, a corporate video is a platform to show the capability, reach and progress of a corporate with all the fancy work we do on after-effects, however one can have a different approach and make a video interesting by also including the struggling phase of the company and how did they overcome that and became a giant. It will add a motivating factor to your video.
Build emotion: Understand the fact that, corprates have presentation, spreadsheets and excels to share information about their statistics and numbers. As a corporate film maker you do replace spreadsheets but with that you also try to reciprocate emotion of a viewer. Video captures emotion unlike any other medium. Use it wisely.
And remember, your work will only be recognised when you stand out from the crowd. Be creative and think out of the box!