Corporate video plays as a strongest tool for marketing. 93% of marketers are using corporate videos in their campaigns. There are several types of corporate videos each with their own nuances. In this guide we will be addressing few influential elements that make a corporate video much effective.
Let’s start from the first stage of the video production process which is pre-production. At this stage, share as much promotional/reference material about your company with the video production company. Along with that have a definite and clear briefing about motive and target audience of the video.
During pre-production, it’s a common practice to hold a recce where we get to know the areas that need to be shot. Once production team is done with recce, a comprehensive report is prepared for the client about the areas that need cleaning and revamping. It is a fact, if things mentioned in recce report are performed well, the output you get at the end is actually impressive. Adhering to the recce report helps to achieve target of both parties which is to have a successful corporate video.
While preparing for the shoot, schedule and plan if there will be any interviews in the video. If there are, it’s advised to prepare the interviewee in advance. Interviewee might even prepare a monologue or we could provide a questionnaire to address the target audience.
Moving on to the next stage there comes the production where we shoot extensively. However if we’ve final script in hand by the time we reach production stage, the shooting process is carried out productively and effortlessly. We focus more on what demands to be showcased in length and what needs just a brief impression. An approved script act as a blueprint brings both parties on one page and also helps production crew to have planned creative strategies to carry out while shooting.
Make sure that there are sufficient power supplies available for all equipment.
The post production stage is time taking or we can say it’s dragged. There was instance where feedbacks come one after another which obviously elongates the turnaround time for revised video and resultantly inflate the video production cost. To curb time of both production and client team, prompt communication is much expected. Whenever production team sends the video for approval the entire team from client’s side could sit together for review and identify as much as changes required at once.