Videos are a great media to convey messages and to keep the audience engaged. Videos have become a major communication tool. Videos are not just used for entertainment purposes anymore but have become a great tool to share knowledge and build brands.
Corporate videos are a very important tool in marketing. A lot of companies identify the importance of using videos for their internal as well as external communication. Corporate video is a very wide term which includes all sorts of video communication in the company.
Corporate videos play a very important role to develop brand values. There are various advantages to have a corporate film for your business is mentioned below:
Trust develops when you understand the way the company works. To make people start trusting your company more, you need to be transparent in your functioning and show as much as possible to the audience. Better the understanding of the procedures people have for your company, they build more trust towards you. Corporate video is a successful tool to build trust with your brand. Gaining trust in business enhances your image and helps get your sales higher.
Power of visual storytelling:
It is said, ‘A picture is worth a thousand words’. We can only imagine what a video is worth. A combination of video, motion picture and sounds make the audience connect with it at a human level. People love watching videos and prefer spending time watching videos rather than reading texts. According to Forbes Insight, 59% of senior executives would rather watch a video than reading a text. To make sure, more people get acquainted with your company and pay attention to your content, make use of video marketing.
Easy to share:
corporate videos can easily share using various video sharing websites like YouTube, Vimeo, etc. Videos can also be shared via emails or WhatsApp. The ease of sharing videos makes the content more accessible to people. On social media, with a single click on the share button, the number of audience increases tremendously.
High Recall Value:
According to HubSpot, 80% customers remember a video they watched a month back. The same cannot be said about the text. We are more likely to remember content delivered using videos since it is visual and auditory. The chances of remembering the brand also increase when video marketing is used as opposed to text-based marketing.
Can be used multiple times:
Same corporate video can be used multiple times, for different employees or clients. We do not need to make a new video every time. A corporate video is a one-time investment. The same footage can be used for different videos. For example, if a video is produced for clients, parts of the video can be used for induction of new employees who have joined the organization. The footage captured for a corporate video can be used for years to come.
More Adaptable & Easy to Customize:
A corporate film can be made flexible according to the target audience. The freedom of presenting videos or films according to the audience gives an edge to the company. Also, the tone of a video determines the audience you are targeting. Determining the audience improves the conversion rate. The target audience determined by the company is basically future clients of the company.
We, humans, are driven by emotions. No matter how calculated decisions we take, at the core of it, we always have emotions. Videos have an advantage of creating more engaging content. They have a unique quality of developing an emotional connection with the audience by using the method of storytelling.
Search Engine Optimization:
A corporate branding video can be put up on the official website of the company. This has proved to increase traffic on the website. It also decreases the bounce rate off the website. A person is more likely to stay at a webpage for a longer amount of time when there is a video presentation on the webpage. Another interesting fact to know is websites with videos on the homepage are more likely to be shown on the first page of Google search.
From internal to external, corporate videos have multiple applications to help the business to sustain and grow. Even though corporate videos do not have a direct impact on your sales, they definitely give a value to the business and give it a push in the right direction.