You have got a project to make an appealing video. After client meeting you start deciding on your locations, crew, days of shooting, however there few important questions that need to be answered before you actually start scheduling the shoot. Answering the following questions will definitely help you make your video production a success.
Purpose of the video: Why your client wants to make a video? Is this to popularize a new product or a CSR initiative? Once you have got the briefing from your client, sit and think again about the purpose of the video. This will let you have clearer picture about the reason behind making a video. Consequently, you can brief your crew members to meet the objectives.
Target Audience: Who are going to watch your video? What is the demographic of your audience? The whole concept of the video will depend upon demographic. Keep in mind, where is your video most likely to be watched, is it for social media? Or will remain on company’s website only? Strategize your video’s concept according to the channel of distribution.
Duration of the video: Once you have sorted the purpose and target audience of the video, think about the duration of the video. What should be the ideal duration to cater to the objective? If it should be a 30 seconds or 3 minutes video?
What is the budget: This question will let you decide that how expensive you can go to deliver a beautiful video? What all equipments can you used? How many crew members are? Or if it is a low budget production, what all things you have to cut down on.
Get references of video from client: Ask your client if they have some idea in their mind. Client might give you examples of commercials they have seen and liked. This way you can map the mind your client and it will help to start ideation.